# Tools

> What the 7 Aigio tools do, including Content Calendar, Web Audit and Campaign Planner, and how to open and use them.

Source: https://guide.aigio.ai/tools

**Tools** are 7 helpers for jobs that come up again and again: planning posts, checking copy, studying competitors and websites, and writing a whole website. Each tool uses what Aigio knows about your brand, so the results are written in your brand's own tone of voice.

| Tool | What it does for you |
|---|---|
| [Visual Design Brief](https://guide.aigio.ai/tools/visual-design-brief) | Asks you 10 questions about the look and feel your brand needs, then writes a visual brief. From an approved brief it can write a prompt for making your logo with an image tool. |
| [Competitor Analysis](https://guide.aigio.ai/tools/competitor-analysis) | Scans a competitor's website and explains how they position themselves, what they say and how they price. |
| [Brand Copy Chief](https://guide.aigio.ai/tools/brand-copy-chief) | Checks a piece of text against your brand voice, rewrites it in your brand voice, or both. |
| [Content Calendar](https://guide.aigio.ai/tools/content-calendar) | Plans social posts around a topic for the dates and platforms you choose. When you approve the plan, the posts are added to your **Calendar**. |
| [Web Audit](https://guide.aigio.ai/tools/web-audit) | Reviews a website for clarity, messaging and SEO, focusing on a problem you describe. |
| [Web Content Generator](https://guide.aigio.ai/tools/web-content-generator) | Guides you through 5 steps to plan your website, then writes the copy for every page. |
| [Campaign Planner](https://guide.aigio.ai/tools/campaign-planner) | Writes a campaign plan from the campaign type, objective, tone and platforms you pick. Unlike Content Calendar, it doesn't add anything to your Calendar. |

> **Content Calendar or Campaign Planner?:** Use **Content Calendar** when you want dated posts ready to put on your Calendar. Use **Campaign Planner** when you want the strategy for a campaign.

Looking for **Brand Vault**? It has its own page under **Menu**. See [Brand Vault](https://guide.aigio.ai/brand-vault).

## At a glance

- **Open a tool:** Left sidebar > **Tools** > Click a tool
- **Use most tools:** Fill in **Details** > Click the button at the bottom > Read the result > Find it later in **History**
- **Content Calendar:** **Start campaign** > Fill in the form > **Generate campaign** > Read the plan and posts > **Approve** > The posts appear in **Calendar**

## Open a tool

1. In the left sidebar, under **Favourites**, click **Tools**. The sidebar lists the 7 tools.
2. Click a tool. Its page opens.

To go back to the main sidebar, click the back arrow next to **Tools** at the top of the sidebar.

Most tools have **History** and **Details**. **History** lists everything you've made with that tool. Click **+** (**Create new**) next to **History** to start a new one. On a phone, click **History** to open the list.

## Copy or download a result

- To copy a result, click the copy icon (**Copy markdown**) at the top right.
- To save a file, click the download icon (**Download**) and choose **Markdown (.md)** or **PDF (.pdf)**.

## What the error messages mean

| Message | What to do |
|---|---|
| "Topic is required." / "Pick the campaign dates." / "Select at least one platform." | Fill in the field in **Content Calendar**, then click **Generate campaign** again. |
| "Enter at least 1 post per week." | Type a whole number of 1 or more in **Posts per week**. |
| "Website URL is required." / "Enter a valid URL." | Type a web address, for example "example.com". |
| "Pain point is required." | Describe what you want to improve in **Web Audit**. |
| "Answer this to continue." | Choose or type an answer in **Visual Design Brief**. |
| An error in red near **Approve**, **Regenerate** or the main button | Try again. If it keeps happening, contact support. |

> **Read results before you use them:** Generated content may include facts Aigio could not check. Read it before you publish or share it.