Content Generation

How to generate posts, emails, ads and scripts in your brand's tone of voice with Aigio Content Generation, across 13 categories.

Content Generation writes everyday marketing content for your brand: posts, emails, ads, scripts, press releases and more. You fill in a short form, and Aigio writes the piece in your brand's own tone of voice.

There are 13 categories, each with several types of content. Each type is built from the sub-modules in Profiling & Engineering. A type stays locked until the sub-modules it needs are generated and approved. A few types need no sub-modules and are always open.

Each piece you generate is saved in the History list for that type. You can review it, ask for changes, regenerate it, approve it, copy or download it, and delete it.

At a glance

  • Open a content type: Left sidebar > Content Generation > Click a category > Click a content type
  • Unlock a content type: Click Unlock > Click a sub-module > Generate and approve it > Repeat until none are left
  • Create content: Fill in the form > Generate > Read it > Suggest changes or Regenerate > Approve
  • Reuse content: History > Click an entry > Copy or download it

The 13 categories

CategoryWhat it gives your brand
Content & EditorialWritten articles for your website and blog, longer guides, customer stories, newsletter issues, new versions of existing content, and a plan for what to publish when.
Social MediaReady-to-post social content: captions, carousels, threads, stories, short-video scripts, polls, post ideas, profile bios, replies to comments, a posting calendar, and briefs for campaigns made by your customers.
Email & MessagingEmails and short messages: campaign emails, automated email series, newsletters, order and account emails, first-contact emails, SMS and WhatsApp messages, and app notifications.
Advertising & PerformanceCopy for paid ads on search engines, social media and websites, video ad scripts, and several versions of an ad to test against each other.
Video, Audio & ScriptScripts and outlines for videos, explainers, podcasts, webinars and voiceovers, plus YouTube titles and descriptions.
SEO & AI DiscoverabilityContent and plans that help people find you on search engines and AI assistants: search-friendly articles, keyword lists, writer briefs, page titles and descriptions, structured data, content written for AI answers, topic plans and local pages.
PR & CommunicationsMaterial for the press and the public: press releases, pitches to journalists, leader bios, a standard "About us" paragraph, public statements, crisis statements, award entries and talk proposals.
Sales & B2BMaterial for your sales team: pitch deck text, one-page sales sheets, outreach emails, proposals and tender replies, comparisons with competitors, and demo scripts.
Brand & StrategyThe core words of your brand: positioning, taglines, name ideas, key messages, your brand story, how your brand speaks, your value proposition, and your mission, vision and values.
Campaign & PlanningPlans for marketing: campaign strategies, lead-generation campaigns, product launch and go-to-market plans, creative briefs, media plans, a marketing calendar and offer campaigns.
Research & AnalysisResearch about your market and your brand: competitors, audience profiles, the market, a review of your content and brand, how AI tools see you, trends, and what people say about you online.
Internal & EmployerContent for your team and future hires: job ads, careers page text, staff announcements, a culture document, onboarding material, and posts staff can share.
Events & ExperientialEverything for an event: the idea, invitations and promotion, the running order and script, and content to share afterwards.

Open a content type

  1. In the left sidebar, click Content Generation. The sidebar lists the 13 categories.
  2. Click a category. Its page shows a card for each content type.
  3. Click a content type. Its page opens with History and Details.

To go back to the main sidebar, click the back arrow next to Content Generation at the top of the sidebar.

Unlock a content type

A locked type shows a blurred form, a message that the type is locked, and an Unlock button.

  1. Click Unlock. A box opens with the sub-modules you still need to finish:
    • Not generated: sub-modules that haven't been written yet.
    • Pending approval: sub-modules that are written but not approved yet.
  2. Click a sub-module in the list. Its box opens on the same page.
  3. Generate it and approve it. See Generate a sub-module and Approve a sub-module.
  4. Repeat for each sub-module in the list.

When every sub-module is approved, the form appears and you can use it.

Generate content

  1. Open an unlocked content type. The Details form shows.
  2. In Who is this content for?, choose one:
    • Our brand as a whole
    • Specific products: then pick one or more products in Which products?
    • Specific services: then pick one or more services in Which services?
  3. Fill in the fields. The grey text in each box is an example. Fields marked (optional) can be left blank.
  4. Optional: use Instructions to add anything else, for example the length or a topic to avoid.
  5. Click Generate. The button shows Generating.... This can take a minute or two.

When it's done, you see Added to history. The new content opens, and it's added to History.

If you leave a required field blank, it turns red with a message such as "Time horizon is required.". Fill it in and click Generate again.

Change part of the content

  1. Select the text you want changed. The Suggest a change box opens above it.
  2. Type what you want in Changes.
  3. Click Add to changes. Your note is added to the Regenerate content box.
  4. Repeat for any other parts you want changed.
  5. Click Regenerate in the box.

Regenerate content

  1. Click Regenerate at the bottom. The Regenerate content box opens.
  2. Describe the change you want, for example "Make it more concise and add examples". Or leave it empty to try again as is.
  3. Click Regenerate. The button shows Regenerating…. This can take a minute.

The new text replaces the old text in the same History entry.

Approve content

  1. Read the content.
  2. At the bottom, under Approve this content?, click Approve.

The question and the Approve button go away. Regenerate stays, so you can still change the content later.

Find earlier content

  1. Open the content type.
  2. In History, click an entry. Each entry shows when it was made and one of the values you typed in the form.

To start a new piece, click + (Create new) next to History. On a phone, click History to open the list.

Copy or download content

  • To copy the text, click the copy icon (Copy markdown) at the top right.
  • To save a file, click the download icon (Download) and choose Markdown (.md) or PDF (.pdf). Aigio saves a file named after the content type.

Delete content

  1. Open the entry in History.
  2. Click the red bin icon at the top right. A box asks Delete this content?
  3. Click Delete to remove it, or Keep to cancel.

What the error messages mean

MessageWhat to do
A field name followed by "is required."Fill in the field, then click Generate again.
"Select at least one product." / "Select at least one service."Pick at least one, or change Who is this content for? to Our brand as a whole.
An error in red above Generate or next to ApproveTry again. If it keeps happening, contact support.
Category not found / Content type not foundThe link is wrong. Open the category from the sidebar instead.

Tips

  • Finish Brand Foundation Strategy in Profiling & Engineering first. Many content types depend on it.
  • Use the Unlock list as a to-do list. It shows exactly which sub-modules a content type still needs.
  • To get several versions, click + and generate again. Each one is saved as its own History entry.
  • Use Instructions for anything the form doesn't ask, such as length, a campaign name or a word to avoid.