Reports & Documents
How to unlock, generate and download more than 120 brand documents in Aigio Reports & Documents, grouped into 12 categories.
Reports & Documents turns what Aigio has learned about your brand into finished documents you can share, for example with your team, an agency or a partner. Each document is written for your brand, in your brand's own tone of voice.
There are more than 120 documents, grouped into 12 categories. Each document is built from the sub-modules in Profiling & Engineering. A document stays locked until the sub-modules it needs are generated and approved.
At a glance
- Open a category: Left sidebar > Favourites > Reports & Documents > Click a category
- Unlock a document: Click Unlock > Click a sub-module > Generate and approve it > Repeat until none are left
- Get a document: Click the document > Start generating > Read it > Copy or download it
The 12 categories
| Category | What it gives your brand |
|---|---|
| Brand Foundation Documents | The core papers that define your brand: strategy, positioning, purpose, vision and mission, values, personality, origin story, manifesto, value proposition, brand structure, name and tagline ideas, a short company description, and full brand guidelines. Other documents build on these. |
| Research & Intelligence Reports | In-depth reports on your brand and its market: a brand audit, the gap between what you believe and what the evidence shows, market and competitor research, audience profiles, customer insight, trends, social listening, search and AI visibility, performance, and how customers see your prices. |
| Messaging & Core Copy | How your brand speaks, and the main copy built on it: a tone of voice guide, messaging framework, word list and style guide, plus copy for your website, landing pages, products, sales pages, About page, ads and emails. |
| Content Production | Everyday content ready to publish: articles, blog posts, guides, case studies, newsletters, social posts, video and podcast scripts, presentation scripts, a content calendar, content themes, reworked versions of existing content, FAQs and educational content. |
| Campaign & Marketing Plans | Plans for marketing and campaigns: marketing and campaign strategy, the big creative idea, a creative brief, go-to-market and product launch plans, media, content and channel plans, and a report after a campaign ends. |
| Search, SEO & AI Discoverability | Content and plans that help people find you on search engines and AI assistants: SEO strategy, keyword research, content briefs, technical SEO, content for answer boxes and AI search, local SEO, structured data, and tracking how AI tools describe your brand. |
| Social Media | Everything for your social channels: strategy, a posting calendar, posts for each platform, content themes and formats, a guide for replying to comments, profile bios, hashtags, briefs for creators and influencers, and a performance report. |
| PR & Communications | Material for media and public relations: PR strategy, press releases, media pitches and contact plans, a press kit, opinion articles, talking points for leaders, crisis plans and statements, award entries, speaking proposals, and replies to reviews. |
| Sales & B2B Content | Material for selling, especially to other businesses: a sales playbook, pitch deck script, sales sheets, comparisons with competitors, proposals, outreach emails, content for key accounts, an investor pitch, partner content and customer testimonials. |
| Lifecycle, CRM & Retention | Content that keeps customers coming back: email strategy and email series, campaign emails, newsletters, SMS, WhatsApp and push messages, a customer journey map, loyalty and referral content, and retention programmes. |
| Internal, Employer & Culture | Content for your team and future hires: why people should work for you, a careers page and job ads, a culture document, internal messages, onboarding and training material, content staff can share, and templates for leaders. |
| Governance & Operations | Rules that keep your content consistent and safe: content governance, a list of limits, which claims you may make, approval steps, briefing templates for agencies, translation guidelines, and a quality checklist. |
Open a category
- In the left sidebar, under Favourites, click Reports & Documents. The sidebar lists the 12 categories.
- Click a category. Its page shows a card for each document, with a short description.
To go back to the main sidebar, click the back arrow next to Reports & Documents at the top of the sidebar.
Unlock a document
A locked document is greyed out and has an Unlock button.
- Click Unlock. A box opens: Unlock this document. It lists the sub-modules you still need to finish:
- Not generated: sub-modules that haven't been written yet.
- Pending approval: sub-modules that are written but not approved yet.
- Click a sub-module in the list. Its box opens on the same page.
- Generate it and approve it. See Generate a sub-module and Approve a sub-module.
- Repeat for each sub-module in the list.
When every sub-module is approved, the Unlock button goes away and you can click the card.
Sub-modules you have already approved don't appear in the list. The list only shows what is left to do.
Generate a document
- Click an unlocked document card. A box opens. If nothing has been written yet, it shows Nothing generated yet.
- Click Start generating.
- Wait while the box shows Generating…. This can take a couple of minutes. You can close the box and come back later.
When it's done, the box shows the document. Scroll down to read it all.
Read it before you share it
Generated documents may include facts Aigio could not check, and next steps for your team. Read the document before you share it.
Copy or download a document
- To copy the text, click the copy icon (Copy markdown) at the top right.
- To save a file, click the download icon (Download) and choose Markdown (.md) or PDF (.pdf). Aigio saves a file named after the document.
You can paste the copied text into an email, a shared document or a slide deck.
What the error messages mean
| Message | What to do |
|---|---|
| An error in red under Nothing generated yet | Click Try again. If it keeps happening, contact support. |
| Document group not found | The link points to a category that doesn't exist. Open the category from the sidebar instead. |
Tips
- Finish Brand Foundation Strategy in Profiling & Engineering first. Many documents depend on it.
- Use the Unlock list as a to-do list. It shows exactly which sub-modules a document still needs.
- Generate Brand Foundation Documents before other categories. Other documents build on them.