Content Calendar

Content Calendar plans social posts around a topic for the dates and platforms you choose. When you approve the plan, the posts are added to your Calendar.

At a glance

Start campaign > Fill in the form > Generate campaign > Read the plan and posts > Approve > The posts appear in Calendar

Plan a campaign

1. Open Tools > Content Calendar.
2. Click Start campaign, or + next to History.
3. Fill in the form:
   • Topic: what the campaign is about, for example "Summer collection launch".
   • Who is this content for?: Our brand as a whole, or pick Specific products or Specific services and choose them.
   • Campaign dates: click Pick dates, click the first day, then click the last day. You can't pick days in the past.
   • Posts per week: how many posts you want each week. The default is 3.
   • Goal: Awareness, Engagement, Launch / Hype, Conversion / Sales or Loyalty / Retention.
   • Platforms: click one or more of Instagram, Facebook, X / Twitter, LinkedIn, YouTube and Pinterest.
   • Other instructions (optional): anything else, for example "Lean on behind-the-scenes content".
4. Click Generate campaign. The button shows Generating.... This takes about a minute.

When it's done, the campaign opens and is added to History.

Review a campaign

The campaign has two parts:

• The plan: the campaign idea, its main message, the audience, what to measure and the hashtags to use.
• Events: a table with one row per post, showing the date, the type of post, and the post itself (a title, then the full idea and text).

Scroll down to see the Events table.

Change a campaign

1. Select the text you want changed, describe the change, and click Add to changes. Or click Regenerate at the bottom.
2. In the Regenerate content box, describe what you want.
3. Click Regenerate.

This works the same as in Content Generation. Change the campaign before you approve it, so the right posts go into your Calendar.

Approve a campaign and add it to your Calendar

1. Check the plan and the Events table.
2. At the bottom, under Approve this campaign?, click Approve.

The question and the Approve button go away. Each post in Events is added to your Calendar on its date.

See the posts in your Calendar

1. In the left sidebar, click Calendar.
2. Go to the month of your campaign. Each post shows on its date with its time, platform and type, for example "Instagram · Reel".
3. Click a post to open Edit event. It shows the platform, type, date, time and the full post text in Caption.
4. To change the post, edit the fields and click Save changes. To close without changing it, click Cancel.

The small calendar on the right highlights the days that have posts. For everything you can do with the posts, including publishing them, see Calendar.

Copy, download or delete a campaign

• To copy the plan, click the copy icon at the top right.
• To save the plan as a file, click the download icon and choose Markdown (.md) or PDF (.pdf). Aigio saves a file named "content-calendar".
• To delete the campaign, click the red bin. A box asks Delete this campaign? and says the campaign "and its scheduled events will be permanently removed". Click Delete, or Keep to cancel.

Tips

• Start with a short date range to check the style of the posts, then plan longer campaigns.
• Use Other instructions for things like "no discount messaging" or "focus on gifting".