Tools
What the 7 Aigio tools do, including Content Calendar, Web Audit and Campaign Planner, and how to open and use them.
Tools are 7 helpers for jobs that come up again and again: planning posts, checking copy, studying competitors and websites, and writing a whole website. Each tool uses what Aigio knows about your brand, so the results are written in your brand's own tone of voice.
| Tool | What it does for you |
|---|---|
| Visual Design Brief | Asks you 10 questions about the look and feel your brand needs, then writes a visual brief. From an approved brief it can write a prompt for making your logo with an image tool. |
| Competitor Analysis | Scans a competitor's website and explains how they position themselves, what they say and how they price. |
| Brand Copy Chief | Checks a piece of text against your brand voice, rewrites it in your brand voice, or both. |
| Content Calendar | Plans social posts around a topic for the dates and platforms you choose. When you approve the plan, the posts are added to your Calendar. |
| Web Audit | Reviews a website for clarity, messaging and SEO, focusing on a problem you describe. |
| Web Content Generator | Guides you through 5 steps to plan your website, then writes the copy for every page. |
| Campaign Planner | Writes a campaign plan from the campaign type, objective, tone and platforms you pick. Unlike Content Calendar, it doesn't add anything to your Calendar. |
Use Content Calendar when you want dated posts ready to put on your Calendar. Use Campaign Planner when you want the strategy for a campaign.
Looking for Brand Vault? It has its own page under Menu. See Brand Vault.
At a glance
- Open a tool: Left sidebar > Tools > Click a tool
- Use most tools: Fill in Details > Click the button at the bottom > Read the result > Find it later in History
- Content Calendar: Start campaign > Fill in the form > Generate campaign > Read the plan and posts > Approve > The posts appear in Calendar
Open a tool
- In the left sidebar, under Favourites, click Tools. The sidebar lists the 7 tools.
- Click a tool. Its page opens.
To go back to the main sidebar, click the back arrow next to Tools at the top of the sidebar.
Most tools have History and Details. History lists everything you've made with that tool. Click + (Create new) next to History to start a new one. On a phone, click History to open the list.
Copy or download a result
- To copy a result, click the copy icon (Copy markdown) at the top right.
- To save a file, click the download icon (Download) and choose Markdown (.md) or PDF (.pdf).
What the error messages mean
| Message | What to do |
|---|---|
| "Topic is required." / "Pick the campaign dates." / "Select at least one platform." | Fill in the field in Content Calendar, then click Generate campaign again. |
| "Enter at least 1 post per week." | Type a whole number of 1 or more in Posts per week. |
| "Website URL is required." / "Enter a valid URL." | Type a web address, for example "example.com". |
| "Pain point is required." | Describe what you want to improve in Web Audit. |
| "Answer this to continue." | Choose or type an answer in Visual Design Brief. |
| An error in red near Approve, Regenerate or the main button | Try again. If it keeps happening, contact support. |
Generated content may include facts Aigio could not check. Read it before you publish or share it.